We are a family-run company that, since its founding in 2016, has made it our mission to present you with a curated, carefully selected range of natural cosmetics, the best of both the latest and already established niche brands.

Brands that align with our ethical and sustainable values and whose founders share our ethos. With the most effective products, no frills, and using only the finest natural ingredients.

These include facial care, body care, intelligent make-up (Color with Care), gender-neutral care, room fragrances, perfumes, Little Helpers and accessories as well as many great gift ideas.

Another key feature of our product range is that it should also look beautiful in the bathroom cabinet . We believe that great product design puts you in a good mood first thing in the morning, so we select our natural cosmetics brands based on aesthetic considerations.

Our goal is to regularly update our product range and offer you the most innovative skincare and green beauty products. None of our products contain toxic chemicals or ingredients found in most mass-produced cosmetics today.

Nevertheless, it is important to know:

In addition to organic skincare, we also carry clean beauty brands: MUTI , Mani , and Mantle . These contain synthetic ingredients from the food industry that help the natural active ingredients penetrate the skin better and thus perform at their best.

We also have sun care products in our range that use synthetic filters. These have the advantage that - unlike physical filters - they do not leave a white film. Are you unsure which sun protection is right for you? Feel free to write to us - together we will find the best sun protection for you!

We know how difficult it can sometimes be to keep track of the jungle of new releases or when switching from conventional cosmetics to natural cosmetics. That's why we want to accompany you and offer free one-to-one sessions with our founder Rahel Morgen. This can be a Zoom call, a phone call or a visit to your home, whatever you want.

From September 2023, we will be working with Wohnwerk Basel , who will lovingly pack and ship your package for you. Since 1917, Wohnwerk has been committed to ensuring that people with disabilities can naturally participate in social life. With this collaboration, we are jointly supporting Wohnwerk in ensuring that people can develop their potential and experience themselves as independent and self-sufficient.

Last but not least, we firmly believe that animals should be treated with equal rights and respect. For this reason, all of our brands are “Cruelty Free” and none of our products have been tested on animals.
Our founder Rahel Morgen is a member of PETA and so a part of the sales is donated to the animal welfare organization.

Would you like to know why natural cosmetics are so good for you and the environment? Here you will find everything you need to know about the topic and hopefully one or two exciting ideas.